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About CHANEL Fragrances
Coco Chanel was born in 1883
and began her fashion career
in 1909. Chanel opened a shop
under the name of ?Chanel
Modes' and began selling her
famous hats. In 1913, Chanel
introduced a line of active
wear for the women who were
then working in the factories
due to WW1. Her fashion
continued to show up around
France and became even more
popular in 1915. In 1921,
Chanel launched her first
perfume, Chanel No5. The name
of the perfume came from a
trip Coco took to a fortune
teller. The teller told Coco
her lucky number was 5 and the
name was born. Chanel No5 was
immediately popular with high
society women and was released
on the fifth day of the fifth
month of that year. Chanel
needed financial assistance to
capitalize on the success of
Chanel No5 and sought the help
of Pierre Wertheimer. In 1924
?La Societe des Parfums
Chanel' was launched to
produce and sell perfumes and
beauty products. Several other
perfumes were launched over
the next seven years
including, Chanel No22 and
Gardenia.
Chanel retired shortly after
this and nothing was launched
for almost 20 years. Chanel
No19 was later launched on
Chanel's 87th birthday, August
19, 1970. Sadly a few months
later, Coco Chanel passed
away. Karl Lagerfeld was later
on appointed as artistic
director and hired the new
?nose' of Chanel, Jacques
Polge. Chanel has always been
known for making signature
fragrances and so with the
help of Lagerfeld and Polge,
it launched Coco in honor of
the late Coco Chanel in 1984.
In the years following, the
design house of Chanel has
launched many popular
fragrances including Egoiste
and Allure for men and women.
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