About ELIZABETH ARDEN Fragrances
The name Elizabeth Arden is known
worldwide for their wonderful cosmetics
and perfumes. The Elizabeth Arden
product line was started by Florence
Nightingale Graham who eventually
changed her name to Elizabeth Arden.
She opened her first store in 1909 as a
salon with her friend, Elizabeth Hubbard.
She learned all about skin care products
while working as a bookkeeper for the
E.R. Squibb Pharmaceuticals Company,
where she had access to their labs. She
also worked as a "treatment girl" for
Eleanor Adaire who was one of the first
to work with beauty products. Her
partnership with Elizabeth Hubbard
eventually fell apart and she developed
the Elizabeth Arden name by taking her
old partner's name and Arden came
from a poem written by Tenneyson.
Elizabeth Arden was responsible for eye
makeup and the makeover which she
used in her salons. She also was the
first to include scientists in the creation
of beauty products. She also created
beauty products that matched line
rouge, nail polish, and lipsticks. In 1915
the company expanded and took the
brand around the world. The 1922
Elizabeth Arden released three different
unique perfumes which would make
Elizabeth Arden perfumes known
throughout the world.
Starting in the 1930s through the
1960s the company's cosmetics were
exclusive items for the rich and famous.
Some famed Elizabeth Arden consumers
were Jackie Kennedy, Marilyn Monroe,
and several Queens of England among
many others. In 1943 she began
designing different fashions along with
other famous designers. After Elizabeth
Arden's death in 1962 the company
continued to make the great products
they were known for but it was no
longer a product exclusive to the rich
and famous. The company was then sold
to Eli Lilly in 1971. In 2003 a company in
New York called FFI purchased Elizabeth
Arden from Eli Lilly and changed their
name to Elizabeth Arden. Today the
company still makes cosmetics but is
more concentrated on their wonderful
fragrance lines.
In the 1922 when Elizabeth Arden
Products first launched her new perfume
line she could have never known the
amount of success this would bring to
her company. Her first fragrances that
were launched in 1922 were Arden
Rose, Lilac, and Italian Lilac which were
all loved by consumers. After this
success Elizabeth Arden released four
new fragrances that would bring success
to the company. These were La Joie
d'Elizabeth, Le R?ve d'Elizabeth, Mon
Amie Elizabeth, and L'Amour Elizabeth.
In 1934 Elizabeth Arden launched their
Blue Grass perfume line which was so
popular it continues to be produced
today. In later history Elizabeth Arden
release Red Door in 1989. This
fragrance was named after her famous
salons and in 1999 they launched Green
Tea.
In more recent history Elizabeth
Arden Fragrances has become well
known for launching fragrances branded
with celebrity names. In 1975 Elizabeth
Arden released Halston lines of
fragrances carrying the name of Roy
Halston a famous hat maker. In 2004
Elizabeth Arden Fragrances launched a
line of Britney Spears perfumes. The
first release was Curious which made
the company over $30 million. In 2006
Elizabeth Arden released a line of
perfumes by Hillary Duff, a popular
Actress and pop star. In 2007 they
released a line by Mariah Carey who is
an American singer. Elizabeth Arden has
even released fragrances by Hummer,
an SUV, and Nascar racing. These are
just a few of the many different
Elizabeth Arden fragrances in production
and loved by many.
There are so many different
Elizabeth Arden products and fragrances
on the market today and each year
several more products are released.
This year is bringing us Mediterranean
Breeze and Green Tea Lotus which is an
exotic fragrance inspired by Japanese
Gardens. 2008 is also bringing us
Wrapped With Love by Hillary Duff and
created by Elizabeth Arden along with
many other beautiful fragrances. In
2006 Elizabeth Arden acquired the
fragrance portfolio from Riviera
Concepts. Some of the fragrances which
are now distributed by Arden are Alfred
Sung and Bob Mackie. Elizabeth Arden
has truly become a world famous brand
in both cosmetics and fragrances and
will continue to bring us these exquisite
products into the future
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