About GUERLAIN Fragrances
The extraordinary line of Guerlain
perfumes can be traced back to
1828, when Pierre-Francois-Pascal-
Guerlain opened his first shop in
Paris. At this time there was no mass
production of fragrances and
perfumes were made based on each
individual client. Guerlain studied
soapmaking and the production of
essences to make fragrances for his
clients. As the years passed
Guerlain's reputation grew and his
sons started to partake in the
business. In 1853, Guerlain created
Eau De Cologne Imperiale for the
Empress Eugenie. She was so
pleased with this perfume that she
named Guerlain the title of Majesty's
Official Perfumer.
In 1864, Pierre passed away and his
two sons took over the business. In
1919, Pierre's grandson Jacques
created a perfume called Mitsouko
based on a popular novel ?La
Bataille?. The novel was about a
forbidden love affair between a
British officer and an admiral's wife,
a young Japanese woman named
Mitsouko. In 1925, Guerlain launched
Shalimar. This perfume was a rich
fragrance, intended to be a classic
perfume and timeless. Jacques
Guerlain became Guerlain's most
legendary perfumer. He traveled the
world in search of key notes and raw
materials. " Going on site, checking,
choosing the raw materials that
make up our perfumes is, as far as I
am concerned, the only way to
perpetuate the Guerlain tradition and
quality. I buy my bergamot in
Reggio di Calabria, my Ylang Ylang
in plantations on the island of
Mayotte, my jasmine and santal in
India?? said Jean-Paul Guerlain.
The design house of Guerlain has
withstood over 100 years of change
and growth in the perfume industry.
They continue to recreate and launch
fragrances which are unique and
timeless
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